If you asked YouTube creators and marketers how long it takes them to create a video for the platform, you’re unlikely to hear “pretty fast”. Getting a shareworthy YouTube video out is an undertaking — even when you have a streamlined process from research to posting. A 2019 article collating information on this topic found, that the average time to make 1-5 minutes of video was around 7 hours. Six years later, in a world increasingly familiar with AI, the answers may be different. We are witnessing how AI tools for video editing, captioning, creating, and the like are shaving time off the process. YouTube itself began introducing AI-powered tools in 2023, which, a reported 63% of marketers use. And with several third-party AI tools for YouTube marketing today, creators have a way to create YouTube videos faster and make them even better.
If you’re interested in understanding how AI can help with your YouTube strategy, creativity, and implementation, this is the post for you. It takes you through the best AI tools for YouTube marketing.
1. Beatoven.ai
Evoking joy, nostalgia, energy, excitement, sadness, and fear, music has the power to bind us to the narrative of a dynamic video, draw us deeper into the imagined world of video games, and add to the intensity of the art before us. Creating unique and evocative background music is effortless with AI-powered music generator Beatoven.ai, which generates custom, royalty-free music tracks for videos, podcasts, art projects, and podcasts, and offer users a non-exclusive, perpetual license for the music they generate and download.
To compose music on the platform, type a prompt that tells the AI the kind of music you want (for example, a peppy, upbeat track perfect for a podcast” or “lo-fi music for a video showcasing home interiors”). After listening to the tracks generated, you can customize them as required, replacing the instrument(s), modifying the genre, or changing the emotion in the music. The tracks are downloadable in MP3 and WAV formats.
Beatoven.ai is a certified AI music provider that compensates musicians for contributing their music to train the model. Monthly plans start at $6 for 15 minutes of downloads (or $30 per year on the yearly plan). On a free plan, you can generate five tracks but cannot download them. The other option is to pay to use each track you create on Beatoven.
2. Narrato for YouTube video descriptions and scripts
Narrato is a comprehensive AI writing assistant that generates various types of marketing materials, including video descriptions, scripts, and more for YouTube. Provide the title of your YouTube video, keywords the description/script must include, and any instructions on generating the description. Your first drafts of scripts and engaging, keyword-optimized video descriptions are ready within seconds.
In the example below, Narrato has generated a video description from the keywords provided.
Here, Narrato has generated a YouTube script based on the video title and instructions on keeping the content science-backed. Narrato’s AI understands your requirements to generate outputs that make sense and have value for your audience.
Narrato is also an AI content repurposing tool, that lets you quicly adapt your YouTube videos into blog posts, social media posts, webpages, newsletters, and other formats. For greater personalization, there’s Typeface, an enterprise Gen AI marketing platform that integrates your brand kits, guidelines, and custom rules, to ensure that repurposed content is always on-brand. Typeface’s AI content personalization extends to fine-tuning content to each audience and market at scale. It is on its way to becoming one of the best AI tools for YouTube marketing.
Narrato plans start at $36/month; a 7-day free trial is available.
3. Klap to repurpose YouTube videos into Shorts, Reels, and TikToks
YouTube Shorts receives over 70 billion daily views. If you’re looking to hop on the popularity of short YouTube videos, Klap.app can save you time on creating these up-to-3-minute-long videos. The AI-powered tool turns your videos into Shorts in vertical 9:16 clips, along with generating captions, and scoring the videos’ potential to go viral.
If you’d like to edit a short video generated by Klap, you can crop it and adjust the caption style and position. When you’re ready to post, you can do it directly from the tool.
Klap’s cheapest plan costs $23/month and on this plan, you can upload 10 videos up to 45 minutes long monthly, and generate 100 clips. Pro plans include more videos, minutes, and clips, as well as translations into multiple languages.
4. InstantChapters to automatically generate YouTube video timestamps
Chapters in YouTube videos offer convenience to viewers by allowing them to skip to the parts they find most relevant. You can add chapters manually to videos or enable automatic chapters in YouTube settings to let AI do the job for you.
It’s important to mention here that automatic chapters may not add keyword-rich chapters in a way you might be able to do manually. Adding relevant SEO keywords to your YouTube video chapter titles can help improve your video’s search ranking on YouTube. The AI tool InstantChapters (in beta at the time of writing) generates keyword optimized timestamps. It uses advanced AI to segment your YouTube videos into chapters with precise timestamps.
When you provide your YouTube URL to the tool, it analyzes your content to suggest the best timestamps. You can adjust the timestamps to ensure they capture the ideas of each segment. A $9/mo plan lets you generate chapters for 100 videos during this period. A 7-day free trial is available.
5. TubeBuddy for YouTube SEO and strategy
TubeBuddy is an AI assistant for YouTube video optimization. It is best known for its keyword explorer tool that helps identify trends and hot topics to incorporate into videos. Its AI tools offer insights and save time on creating YouTube videos. The thumbnail analyzer tool uses AI to predict which of your thumbnails will attract the most clicks. AI heatmaps visualize where viewers’ eyes will be drawn and their likelihood of stopping scrolling and clicking through.
TubeBuddy’s proprietary AI goes through your long-form video library to identify the most engaging parts of your YouTube videos, which you can then use to create successful YouTube Shorts. The AI title generator creates dozens of titles based on the content of your video. You’ll need to tell the tool what your video and it will suggest ideas within seconds. Plans start at $4.50/mo; a free plan with limited features is available.
6. vidIQ productivity suite
AI can take over the task of creating thumbnails from videos. vidIQ is among the best AI tools for YouTube video marketing for its many AI-driven capabilities, which include thumbnail, title, tag, channel name, and idea generation. They’re easy to use, requiring you to upload your video assets (to generate thumbnails) or provide a few lines on what your channel or video is about or the channel you’d like to make.
vidIQ’s other features also assist with your YouTube strategy in multiple ways. Its keyword, competitor research, and channel audit tools provide insights and give you ideas into what works and what doesn’t. Productivity tools like comments templates and bulk metadata download save you time. All in all, vidIQ is great to automate tedious tasks and guide your YouTube strategy for better results. Plans start at $7.50 per month.
7. Movavi AI video editing
Whether you find editing to be the most fun or most boring part of content creation, you can save time on this task with an AI video editor. What exactly does an AI video editor do? Learn more with the example of Movavi, one of the best AI-powered video editing software.
Movavi automates editing tasks like background removal, noise removal, color correction, and motion tracking, to speed up the editing process and make it more accessible to users of all skill levels. Subtitle generation is another feature, with the AI converting speech into text and creating captions in almost any language. Movavi supports a wide range of video and audio formats, saving the hassle of constant conversions. The tool is available on a 1-month subscription for $79.95, and offers a 7-day free trial.
8. Piktochart for YouTube banners
If you create and manage YouTube accounts for clients, using AI for the small but important tasks is a time-saver. Case in point: Piktochart, a graphic design and video tool that also offers a separate suite of tools leveraging generative AI to make marketing more efficient. Among them is the AI YouTube banner maker that creates professional-grade YouTube banners in seconds. Add your idea prompt and the tool generates different banner designers to choose from.
Thereafter, you can adjust the colors, fonts, layouts, and images to align banners perfectly to your brand. Creating banners using Piktochart is faster than spending hours on designing banners for multiple channels. You can also use the tool to create Facebook, X, LinkedIn, blog, and advertising and promotional banners.
9. Rival IQ for competitor analysis
Rival IQ is a social media analytics platform that utilizes machine learning algorithms to uncover insights into competitors’ strategies, your social media posts, and what’s being said about you on X, Quora, Reddit, and other top data sources. As a YouTube marketing tool, Rival IQ leverages AI in benchmarking your YouTube channel against your competitors’ and puts key metrics like video views, subscribers views, and engagement rates at your fingertips.
The AI-driven insights into competitors’ performance on the website help guide your YouTube strategy and make enhancements quickly. Alerts for competitor activity keep you in the loop so that you can match pace with or overtake them proactively or during typically high-earning holiday and football seasons. Plans start at $239/month.
10. Lumen5, one of the top AI tools for video creation
Lumen5 is an AI-powered video creation platform with features that help you create YouTube videos easily and quickly, no matter what your skill level. The tool converts your blog posts, whitepapers, PDFs, and other documents into videos. Add the URL of your content or paste it within the tool to generate dynamic videos. You can personalize your video by adjusting its background, text, and graphics, add your watermark, and even reformat your video into different aspect ratios for various platforms.
In addition, the tool’s AI Voiceovers feature offers 40+ voices to to tell your story, and options to translate into multiple languages. You or speakers can also speak directly into Lumen5, with customizable callouts, cutaways, and more. Needless to say, Lumen5 automatically generates video scripts within seconds. Plans start at $19 per month.
11.Canva AI video editor
Canva’s AI video editor converts text prompts into professional-quality videos. You can generate entire video sequences by describing what your video should have. The AI automatically selects the appropriate footage, graphics, and transitions, as well as matches visuals to the narrative flow. It also generates subtitles and selects the background music for the video. If you need to create a talking head video, upload photos or choose AI avatars, which narrate scripts in more than 40 languages.
There’s more. Canva’s AI adjusts video length and suggests color schemes and design elements to help you put together a professional-grade video in less time. You can add visual customization features using animations, templates, effects, and create dynamic videos for tutorials, ads, and presentations. On a free plan, you get 5 free lifetime uses; on the Pro plan ($15/mo), you get 50 uses per user per month.
AI is an assistive tool for YouTube marketing
Though AI can create magic, it cannot replace human understanding and intuition in planning and implementing your YouTube marketing strategy. AI tools are assistive, helping simplify YouTube video creation, enhancing analytics capabilities, and saving time on repetitive tasks.
The best AI tools for YouTube marketing have something valuable to offer to both new creators and established YouTubers and marketers. They’re primarily efficiency and productivity boosters, and in capable hands, growth boosters. Those who’re aware are already using AI tools for YouTube marketing, so why shouldn’t you dip your toes too? Explore the AI tools on this list and try them for free to envision how they might support your social media marketing strategy and boost your online presence.
Ashwini Pai is a copywriter at Narrato, a leading AI content creation, marketing and workflow solution. She is a user of AI tools and believes they can be used to do more and do better.