Just when you thought video marketing was going to dominate the digital space for the better part of this decade, podcasts entered the game with a bang! As of 2021, there were a total of 850,000 active podcasts, with over 48 million total episodes, making it one of the best ways of communicating your brand. Now combine podcasts with your video marketing strategy, and voila. You have yourself a robust marketing strategy!
However, as there is a plethora of podcasts and videos available on various platforms, you need to make sure your content stands out from the crowd. One way of doing so is by adding sound effects. Why? Well, sound effects for podcasts and videos would allow you to bridge different segments, reinforce dramatic moments, and carry the flow of a story, ensuring optimal audience engagement.
Now, let’s take a deeper dive into how sound effects can help your podcasts and videos in 2022:
Can music make your podcast better?
If you are looking for simple yet effective ways for spicing up your podcasts, you must try your hand with royalty-free sound effects. This is because sound effects for podcasts can take user experience up by a notch while ensuring your audience doesn’t zoom out in between transitions. But this doesn’t mean you use sound effects wherever you want to, as unnecessary sound effects can distract your listeners!
Here is how a podcast can stand out with sound effects:
- Ensures easy transition
While many podcasts currently use sound effects for their intros and outros, you can also use them in between transitions, when there are two different conversational points. This transitional sound effect would help your listeners identify the topic or the question has changed, giving your podcast a more organized feel.
- Helps in emphasizing a point
Just like you italicize, bold, or underline text on a computer to emphasize a point, similarly, you could use sound effects to emphasize a point in your podcast. While it might sound a bit unconventional, it would surely help your podcast stand out from the crowd! However, make sure the sound effects don’t sound abrupt.
- Assists in painting a mental picture
For instance, if the guest on your podcast is talking about beaches and the oceans, you could add seagull or ocean sounds to give your viewers a holistic experience. Hence, you can easily add relevant sound effects to help your listeners paint a mental picture.
Does royalty-free music improve podcasts & videos?
We already know how royalty-free sound effects can help in spicing up your podcasts. Here is how it can also help in making your videos more interesting:
- It helps in creating an association with your brand
Sound effects for videos have been there for quite a while, but there are still a lot of people who don’t realise its potential. By attaching sound effects into your video, your audience base would begin to associate your brand with that sound over a period of time. In the long term, it would help in creating a strong brand identity.
- It triggers emotions
There is actual scientific proof that music can help trigger emotions in people. You could use this to your advantage by placing sound effects at different points in your video. Not only would this help in keeping the viewer engaged, but it would assist in keeping your video interesting.
- Adds excitement
By using the right sound effects, you can induce excitement in your audience. This strategy, however, is generally useful for those videos that are quite long in length.
Where and how to add free music for your podcast & videos?
Now, since we already know the importance of sound effects for podcasts and videos, the next question arises: where can you find the best royalty-free music? The answer lies in Beatoven music, an AI-powered platform that has the finest collection of sound effects to choose from. Featuring a flawless UI and an array of genres, rest assured you can find the best music for 2022 for your videos and podcasts here!
Want to find the ideal sound effects for your podcasts and videos? Visit Beatoven today!
