With the motive to carve a niche for itself, LinkedIn entered the already dominated social media sphere, and fast forward to today, it became successful! With higher engagement rates and a refined UI, LinkedIn is attracting working professionals, students, and businesses from around the world.
So, if you are a content creator, marketing on LinkedIn should be your top priority. One of the best ways you can get maximum results on LinkedIn is through publishing videos. However, plain old videos won’t do the trick. Here, you have to add background music to get optimal results.
But not any music! You can only go for royalty-free music because it won’t invite any legal trouble. If you are just starting out in this field, you must be thinking about where can I find royalty-free background music for LinkedIn videos and whether it is worth it or not? Here is a detailed guide to put an end to these questions once and for all.
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Background music increase your engagement in LinkedIn
The secret is out: background music increases your engagement on LinkedIn! You can pick any video that has gone viral on LinkedIn, and you’ll see most of them have some form of background music in them. A background track captures the attention of your audience and makes sure they stick to the end. This brings us to the next part of our guide- why you should add music to the videos.
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Reasons why you should add good music to your corporate videos
Here are the top three reasons why you add good music to your videos:
- Capture the attention of the viewers
Did you know that the attention span of humans is just 8 seconds today? For you, this means you will have only 8 seconds to capture the attention of the viewers. Since it is a very short span of time, the best way of captivating your viewers is through background music. It would act as a hook, making them stay till the end!
- Establish the perfect emotional connection
It is no mystery that background music helps elicit an emotional reaction from the audience. For instance, if you are trying to send across a positive message, you could use music that invokes a happy reaction. This way you could easily establish an emotional connection with your audience.
- Create more viral content
We already mentioned earlier that most of the videos that went viral on LinkedIn have some form of background in them. As a background track helps in capturing the attention of viewers and establishing an emotional connection with them, it would ultimately also assist in making the video more viral.
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Tips to choose the best background music for your videos on LinkedIn
To get the best results from your videos, make sure to keep these two tips in mind:
- Know your target audience
If you know the age, demographics, and preferences of your target audience, you would be able to choose a music type that best suits their interest. For instance, if your target audience lies primarily within the age bracket of 35-40, you should pick music that is gentle, soft, and pleasant to the ears.
- Choose music that evokes well being
Music stimulates the release of the body’s feel-good chemicals, such as endorphins and oxytocin. By using such a type of music, your audience will always feel good while watching your videos. This translates to higher engagement rates!
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Why is music so important for LinkedIn videos?
You must already know how music can help in increasing the viewership of your videos. Here are a few more benefits of using them:
- Makes your videos more memorable
Music memory is the reason why several brands use jingles for marketing their products and services. The music sticks onto the audience’s minds, and as soon as they hear a tune similar to the music, they remember the brand. Similarly, if you use background music in your videos, it would make them more memorable.
- Sends an effective message
Earlier, silent films used to be prominent. In these films, the characters would play out their roles without speaking a word, but the audience used to understand their message. How? Through music! Hence, background music helps in sending effective messages to the audience.
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You cannot use random music for LinkedIn videos
While it is important to use royalty-free background music for videos, it doesn’t mean you can add any type of music! The music must match the tone of the video and what type of message it is trying to send across. For example, if your video is trying to promote well-being, but the background music is all intense and loud, the audio and video would contradict themselves. Thus, make sure to not use random music for your LinkedIn videos.
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Where can I find legal music?
You cannot use copyrighted music to avoid legal troubles. You cannot use free music, well, for maintaining a certain quality. This leaves you with the remaining and the best option- royalty-free music! However, finding a verified platform that offers royalty-free music can become difficult. If you are looking for a reliable platform that offers royalty-free background music for videos, you must take a look at Beatoven music.
Powered by AI, they have some of the best background music for videos on their platform. Moreover, they also enable you to create your own soundtracks! Hence, if you are searching for quality, royalty-free background music for videos, Beatoven music has to be your one-stop!
