Video content on the internet is highly engaging – keeping all senses of the audience fully involved. While the visuals are greatly focused upon, the incorporation of good music, especially good background music, is often sidelined by the content creator. It is therefore essential that a content creator master the tool of adding excellent background music for videos to enhance the appealability and quality of the video content and this article seeks to address not only the importance of good background music, but also easy means by which one can get their hands on it!
Why is background music important for videos?
Background music for videos is indispensable. It instantly inspires the viewer to feel the emotional connection with the content. It serves as a powerful tool to place the audience in the right setting and the mood – sad, dirge-like background music can place one in a pensive mood, while a cheery, high tempo beat can instantly enliven the audience. This engagement, though subtle and sublime, cannot be done away with as it leaves the story incomplete.
Background music also serves another important music – it captures the attention of the audience. With decreasing attention spans in the audience and higher expectation of aural cues by the audience (as they are habituated to it), music will keep the viewer interested.
Using background music also helps boost the production value and cohesiveness of the video, offering it a more professional appearance. It allows for neat transitions between different ideas and scenes, for it creates a sense of anticipation in the viewer, and it can also be a filler for awkward and silent snippets in the video.
Just like how a well-designed plate of food enhances the appeal associated with the food, the background music enhances all other elements present in the video. It scarcely takes the centre stage, but its absence will create a noticeable void.
Where to find background music for videos?
‘How to choose background music for videos?’ is a question that you would have definitely faced as a content creator. There are a gazillion considerations to be kept in mind prior to choosing a good background music for his or her video. Some of the important points that need to be resolved are – the role that the music is to play in the video, the genre that best applies to the video, the time duration for which it must play, the budget that the content creator has, the frequency and tone of the music etc.
Now that all these points have been addressed, it brings forth the question of where one actually finds good background music for videos. But before that it is crucial that one understands how music licensing and usage works.
The original creator of the music track has a number of rights associated with it, ranging from the rights to use, distribute, sell, modify, assign or license the music. These rights all fall under the broader term of copyright. However, if you wish to use the song, then an option often resorted to, can be used – sign a licensing agreement with the music artist/ company that has rights over it. The licenses can be of four kinds – free licenses which include music in the public domain or creative commons license, limited license, paid license and rights managed license. One has to choose the license type based on his or her requirements after careful consideration. One may even opt in for royalty free background music for videos or copyright free music in order to circumvent the traditional licensing system. Usually in royalty free music, the music isn’t entirely free to use – one has to purchase the track once and can thereafter use the track umpteen number of times without having to make repeated payments for every use.
Once this is complete, you can find good background music for videos on our website. One can search by instruments, genre, mood or beats per minute to choose the optimum song.
How to use Beatoven to add background music for your videos?
Our Ai Based tool can help you search for specific sounds based on the genre, while also creating your own tracks using the software. Click here to get started.
