Why do you watch a TikTok, Instagram reel, 10-minute-long YouTube video, or even an entire movie? Let us guess. The content? The landscape? The story? Yup! All of these matter, but what else? The background music? Yes, that’s right! Background music is the heart of a video, and you cannot … Read More
Lights. Camera. Action! In the world of content creation and filmmaking, these 3 words are the energy-boosters that lead you toward great cinematic work. But is this enough? For good videos, beginners also need good filming cameras to support and enhance their creative vision. Whether you are a content creator, … Read More
Creators who actively analyze their data experience a higher average engagement rate compared to those who don't utilize analytics tools. According to a state-of-creator report from Linktree, there are now more than 200 million creators making money from posting content to platforms like YouTube, TikTok, and Twitch. Of those 200+ million … Read More
Cinemagraphs have become increasingly popular in recent years, particularly in the realm of advertising and marketing. They are used across various mediums such as social media, email marketing, websites, and even in out-of-home advertising.
It was the year of the comeback for theatres — after a quiet couple of years, watching movies in multiplexes is slowly beginning to pick up popularity again. There was a lot to look forward to in films, production, and most of all — soundtracks. Consistent advances in music recording … Read More
Nowadays, it’s difficult to imagine a movie without a killer background score. There is a lot that goes into generating and syncing cinema music and film. Film music serves as a bridge between a scene in a film and the lines that assist the spectator grasp the atmosphere and expressions … Read More
“If you talk to any director, they’ll say music is fifty percent of the movie.” – Hans Zimmer Inception. Titanic. The Dark Knight. At the very mention of these movies, most of us can recall the stunning soundtracks they have bestowed us with. On any scale of filmmaking, music in … Read More
Many students feel excited about starting to learn about filmmaking at a college or university. And how can they not be? They have a unique opportunity to let their creativity flow and finally start the journey to become top producers and directors. Then the reality hits. Before they become the … Read More
There’s no denying the power of video – both in a commercial and marketing sense. According to published data, 78% of us watch videos online weekly while 55% do it daily. Projections indicate that video content will create 82% of all consumer internet traffic by 2022 given that 92% of … Read More
Sound is important because it engages audiences: it helps deliver information, increases the production value, evokes emotional responses, emphasizes what’s on the screen, and is used to indicate mood. When put to good use, language, sound effects, music, and even silence, can elevate your video dramatically. Bad sound, however, can … Read More