The audio in a video brings an experience to life, and it’s one part of the editing process that you can’t afford to slack on. Sound is important because it engages audiences: it helps deliver information, increases the production value, evokes emotional responses, emphasizes what’s on the screen, and is … Read More
What makes horror movie music so scary? Effective horror film music isn’t just about using a spooky film score that plays when the villain comes on screen. The music in a film is what moves the audience and enhances the emotional expertise. Once paired with the right visuals, a filmmaker … Read More
Music in film achieves a number of things: it establishes the setting; it creates atmosphere; it calls attention to elements; it reinforces or foreshadows narrative developments; it gives meaning to a character’s actions or translates their thoughts, and it creates emotion. Describing the crucial effect of music in film, composer … Read More
Sound. The final frontier… Maybe not really. But it’s true that, as we move into a visual media era sound is an incredibly important element that has been underappreciated. Every element of a video’s sound design has a great impact on viewers. Even if you’re not producing blockbuster movies backed … Read More
Why is music so important for YouTube, film, TV and websites? Music adds recognition value. For instance every time you hear the vodafone jingle you immediately get the visual of a logo in your head. Music aids in bringing out the emotions. For example if it’s a horror scene, then … Read More
Streaming a video without music is like trying to enjoy a lavish dinner with no flavours. It would be bland, no fun, and a liability to the senses! Music is what gives life to videos, making them more engageable for the audience. While music and video go hand-in-hand, you can’t … Read More
Today’s digital space has provided the right platform for people to show their creativity and share their stories in the best way possible. Out of the forms out there, videos and podcasts are emerging to be the best form of storytelling. Be it a good film with an amazing plot, … Read More
A movie blockbuster, commercial television commercial and narrative video have one thing in common – they all have sound effects to lay emphasis and emote effectively. An audio or a sound effect is an artificially created, enhanced sound that emphasizes artistic or other content of the films. Sound effects are … Read More
When a film is hugely successful, i.e. a ‘blockbuster’, it is just as likely that the film’s soundtrack will also be equally popular. This is no coincidence and we can cite some legendary examples of this. For example, everyone recalls the songs of the Sound of Music just as easily … Read More