Streaming a video without music is like trying to enjoy a lavish dinner with no flavours. It would be bland, no fun, and a liability to the senses! Music is what gives life to videos, making them more engageable for the audience. While music and video go hand-in-hand, you can’t just use any music you like. Why?
Well, you have to make sure that the one you finalize is royalty-free because using a copyrighted track would involve huge costs and long procedures. But finding royalty-free tracks is also difficult, thanks to the presence of millions of websites.
To help you find the perfect track for your video, we have designed a detailed 6-step process. Plus, at the end of this guide, we will talk about a platform that offers royalty-free background music for videos! So, without any further ado, let’s start with the process of choosing the best music for video projects.
How to choose the best music for video projects?
- Consider how vital role the music plays in your project
Most of the videos on YouTube, Instagram, and Facebook have some form of music playing in the background. But all of them differ in terms of length, tone, and position.
Since every video project is unique, you would first have to consider how vital music would prove to be for your video. For instance, if it is a promo video, make sure to use dramatic music to elicit emotions. Similarly, if it is an explainer video, make it a point to go for subtle music to maintain attention. Thus, before looking for royalty-free music to use in videos, find out what its role would be in the content.
- Anticipate your budget for your project
So, you have finalized the type of music you want to embed in your video. Now comes the part of forecasting the budget! If you are an amateur, it is recommended to go for music that comes with a creative commons license (free to use). However, don’t expect much quality in these types of tracks.
If you have some experience or are a seasoned content creator, you must go for royalty-free audio clips. These soundtracks won’t cost you a fortune as they involve only a one-time fee. This means once you make the payment for a royalty-free audio clip, you can use it for as long as you want!
- Connect music with your audience
Knowing your target audience’s preferences, age, and demographics could help you choose a track that gets the best engagement. For instance, if your audience includes more professionals that are aged between 30-35, it would be safer to go for tunes that are light, ambient, and pleasant. In contrast, if your audience is between the age bracket of 20-25, you could go for tunes that are hard and hip hop. Hence, before purchasing any royalty-free background music for videos, make sure that it connects with your audience.
- How to choose the right rhythm and tone for the music
Again, this part of the process would also depend upon the type of message you are trying to send across with your video. If you are trying to invoke a positive, pleasant, or happy response from your audience, you should go for music that falls in the category of midrange to high frequencies.
Or, if you are trying to portray power or strength, go for music that falls in the category of midrange to low frequencies. Hence, when you are on the hunt for finding the perfect royalty-free music for video editing, ensure that it has the right rhythm and tone.
- Choose the song before creating the video
This is perhaps the most important part of this entire process. This is because if you finalize in advance the type of music you want for your video before even creating it, you would save a lot of time and effort down the lane. Moreover, once your video has been made and the basic editing has been done, you could move on to adding music to it directly without having to wait for finding the right track.
- Sync the images with the studio
The final step would be to sync the images with the studio. This is the final step of the process, and perhaps the easiest one, as you would have the audio and video, both ready to be fused into a piece of art!
Beatoven Music: A royalty-free music library
As promised at the beginning of this guide, here, we present one of the best platforms for finding royalty-free music- Beatoven. Beatoven is an AI-powered library that offers amongst the best background music for videos! Loaded with a wide range of genres, you will find everything you might be looking for, from rock to instrumental. It also enables you to make your own soundtracks, thanks to its AI. Overall, being equipped with the latest tech, Beatoven music has one of the best music libraries for video editing!
