Youtube videos are one of the most preferred and popular ways to showcase your talent and build an audience for yourself. Artists and performers from all genres have been reaching out to the audience by creating their own youtube channel and putting up creative and interesting videos on a regular basis.
If you are someone who has a talent to show off or like to make random videos with good content, creating a youtube channel is definitely a good option for you. These videos can be of any genre depending on your choice, be it health and fitness, travel, sports, beauty or DIY. If you know the genre well and are confident in your ability to make an interesting video on the said genre, then you can surely work towards creating a new mega-popular youtube channel.
However, before you dive right into it and start creating your videos, you should know all the things that are necessary to stay true to your genre and engage your targeted audience. Knowing what your audience expects will go a long way in making your videos successful. As far as staying true to your chosen genre goes, one of the most powerful ways to make your genre obvious and put it out there is to add the relevant background music to your youtube videos.
Through this article we will discuss how you can choose the right youtube background music for videos and make them more impressive and interesting for your audience to watch, which will keep your audience hooked to your youtube channel.
Why does background music matter?
If you are a fan of youtube channels and watch youtube videos of your favourite youtubers, you must have noticed how they skillfully put some good background music into their videos which just fits perfectly with the genre of their video. This step is extremely necessary when creating a youtube video as the background music will help to convey your genre more clearly and make the video more engaging and interesting for your audience.
Music is known to have an effect on the human brain and has been found to evoke many emotions. This helps to set the right mood and create the right connection with the audience. Often when you go to watch a movie of a specific genre, for example a thriller, and a scene comes on where the killer is on to the protagonist, who is still unaware and at a certain point they suddenly come face to face; if you have any other background music than intense and thrilling music, the entire mood of the scene will be ruined. This is why having the right background music is so important when it comes to creating interesting and engaging videos.
Along with engaging the audience, music is also an important tool in conveying the said genre and making your video fulfil the audience’s expectations. As the audience these days knows their favourite genre in and out, you also as a youtuber need to know the genre you are working on through and through if you want to target the right audience and increase your channel’s reach. If you are a new youtuber, you must know that there are a variety of genres that are the most popular and trending on youtube including sports, fashion, beauty, travel and DIY. Choosing between any of these genres will require you to have the right knowledge of the genre in order to put the right background music to your youtube videos.
If you want an example of how important background music is for your video, you can imagine watching a sports themed video on your youtube with a slow romantic background music. Doesn’t really work for you, does it? This is exactly why background music matters so much. If you want your audience to engage in a sports video the ideal music would be something upbeat, roaring or battle themed sports music. Sports themed videos often work well with a rock, electronic or high energy cinematic background music. Similarly, if you decide to make a DIY video, your audience is not expecting a high energy battle themed music, so using the same music as above will be a big no. However, if you go for pop, rock or acoustic music with a bit of a bubbly vibe to it, then it would fit perfectly with your DIY video.
Having the right background music will keep your audience hooked to your video, which is very beneficial in increasing your subscribers and making your channel popular. The right background music can give your content an interesting and dynamic vibe, and help your videos to stand out from the crowd.
How to find the right music for your video?
Now that you know why background music is so important for your video and how it helps you to stay connected with the right audience, there comes a more important question of how to find the right background music for your video? The answer isn’t that tricky or hard if you know where to look.
With so many different genres of music available and so many songs out there that you might be tempted to put in your video, finding the right music might be a bit overwhelming. However, while looking for the right background music for your video, one thing that you always need to consider is the ownership of the music. You might have thousands of favourite songs to choose from but if these songs are copyrighted, you might not be able to use them before going through the whole formal procedure of getting a license. And let’s be honest, none of the new and aspiring youtubers want to go through any lengthy formalities before even putting a single video up. This is why, while selecting the right music you should always consider the matter of copyrights and royalties, and choose to go for the royalty free music which is available for you to use free of cost and without any legal loopholes.
There are many websites online that allow you to download and use royalty free music for your youtube videos. All you need to do is visit one such trusted and safe site, download the required track and put it in the background of your video to make your video more immersive and interesting to target the right audience based on the genre that you have chosen.
How can background music impact your channel?
As we already discussed above, background music plays an immensely important role in making your videos a hit or a flop. If you know the importance of the right background music and where to find the right background music, then half of your job is done and you just need to be creative enough to know how to include this background music in your video. Once you have added the background music that best suits your video’s mood and genre you have already paved a way for an audience who is interested in that particular genre.
Also, your stock music gives audiences an idea about the theme and genre of your channel so it becomes a lot easier to attract the interested audience. The use of background music will then further keep this audience hooked to your videos and can even persuade them to hit a like or subscribe to your channel. This is all obviously considering that you know what you are doing and your video hits the right mark with respect to the chosen genre and the background music.
So to conclude, the use of background music does not just show your creative side and hype up your videos but it can also do wonders for your youtube channel’s reach by attracting more audience and increasing the likes and subscriptions of your channel. Check out BeatOven’s AI Tool to know how you can create the perfect background score!
