Think of some classic action sequences — Chances are you can immediately call to the mind the suspenseful action music that underpinned these scenes. You will be most lastly to hum the “Mission: Impossible” theme and may have even downloaded the haunting percussive “Gladiator” score by Hans Zimmer and Lisa … Read More
What Is a Typical Licensing Agreement? In the case of music, the licensor is either its music video creator or the company that holds the copyright on it, that merely provides them the right to copy a piece of intellectual property, or permits others to do so. Royalties refers to … Read More
If you’re working on a commercial, you probably know that you need music to make it sing. Research has found that music makes ads more effective, increasing their emotional impact and creating them more memorable. You can probably extrapolate from your own expertise that watching ads without any music makes … Read More
The Power of Podcast Music When creators are creating a podcast, they’ve in all probability thought long and hard about concerning matter and content, and hopefully have come to a perspective that is uniquely theirs. There is one addition that basically lifts podcasts, however despite the subject matter or genre, … Read More
Think of your favourite movie or TV show — say, Star Wars. Think of its big vistas, fun set pieces, and majestic score. Now think of it with sad tinkling piano, lone ukulele, or a bagpipe suite. Chances are it would not have the same emotional impact, to say the … Read More
The right music can do a great job of capturing your audience’s interest in a video. Any emotional connection between your message and your veiwer will encourage them to watch longer, learn more, and cultivate a stronger relationship with your organization. But getting the right royalty-free music for your video … Read More
Music affects us psychologically and can improve memory and increase internal development. It can reduce stress, relieve pain, and enhance motor skills. It’s an important medium. Music triggers feelings and passions deep within us unlike other mediums, thus it’s the only stand to reason that using music effectively in film … Read More
Music is the literature of the heart, a French poet once said. Musical accompaniments to the film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. Whenever you are searching for music, you … Read More
If you’re advertising a product with video, creating, editing and paid placement can get pricey. Using a soundtrack is key in creating a beautiful and effective piece of media, but also adds to the cost. It’s no secret, a good soundtrack will make a huge impact in the productivity of … Read More
Stock media has a stigma: it’s a non costlier way to get some greater than average quality media without putting in a whole lot of effort. However, this idea couldn’t be less accurate, especially in the realm of royalty free music. The opportunity from both sides of the music video … Read More