We all know that music inspires listeners. Trust is a feeling of confidence and belief in a product or brand.
For both in B2C and B2B marketing what kind of royalty free music serves best as a signal of trust to consumers. The answer depends,on questions in business, on the buyer.
Music can move us to both extremes of emotion. Music can help us immeasurably during suffering.
Music’s capability to change our mood into the direction we want, to understand and comfort us, to soothe or stimulate us in whatever way we need— is powerful and life-enhancing. Music is an understanding force, and there’s something about its wordlessness which helps us to see our reflection without having to explain anything. When words leave off, music begins, wrote the German poet Heinrich, how true, is it?
Several studies have shown that there’s a strong link between music and trust, and other components have been less successful.
Here are 10 tips for selecting the best music to build trust in your buyers:
1. Start with your brand identity.
The emotional benefit your company or product delivers is your brand’s essence. For ADT, it would be peace of mind, for instance, while for Red Bull, it would be energy.The brand’s essence should reflect the royalty free sound effects music you use, because consumers are more likely to trust you when you present your brand constantly.
Some studies confirms, consumers’ musical genre preferences can be sorted into four qualitative categories: reflective & complex, intense & rebellious, upbeat & conventional, and energetic & rhythmic. This could be a starting point to your marketing efforts.
2. Align the genre choice with buyer demographics.
You might want to choose royalty free background music that is “rebellious”, if your brand is an upstart inventor that is disrupting its industry to highlight this trait.
Demographic information can be helpful when you choose between rock, alternative, and heavy metal. Are your brand’s buyers aged 45-54? If that is the case, you might wish to go with royalty free classical music, which is far more popular than alternative or instrumental with that age group.
3. Choose music that inspires positive emotions.
Once you’ve landed on a musical style that aligns with your brand’s substance and your customers’ preferences, you can now concentrate on the individual song, soundtrack or arrangement. Music has the capability to make us dance like no one is watching, sing until your throat is sore and uncontrollably tap your feet. Because it is so much important as different music affects everybody entirely.
Music increases memory, retention and learning capabilities. While the specific emotions you wish to inspire may be different from project to project, your best bet for instilling trust is to choose royalty free music library that evokes positive emotions.
4. Match tempo to desired actions.
You must align music with your brand, and also with your target customer experience to gain buyers trust. Chill music, by contrast, works best for supermarkets, because it encourages visitors to relax and explore the entire store.
5. Evoke and inspire memories.
Music plays an important link with our memory; Studies have constantly shown that’s why singing helps us learn a foreign language faster.
One reason why choosing a hit song has real value in marketing is that it can take us back in time. It’s why you crank up the volume when you come across a megahit song from when you were a teenager; for a moment, you feel like that teen again. Brands can associate themselves with these emotions.
Make sure your royalty free musical choices inspire the target customer’s trust. It becomes part of your brand the moment you add music to your organization’s marketing mix.
