Music is one of the most long lasting and flexible tools marketers and creatives have in supporting and influencing their audiences. It has the capability to fill in the gaps of a storyline in addition to setting prospects for things to come.
A lot of businesses and filmmakers are investing in background music as a more effective way to connect with their target audiences.
Background Music for Retail
For decades, out of fear stores refused to have music playing in their stores out of fear, thinking it would distract the consumers from making their purchases. They could not have been more wrong, and in 2011 they began to roll out music in all of their stores worldwide and now has music being a intricate part of their retail strategy today.
“It’s all about activating all the senses while guests are in the store,” said Target spokesperson Kristy Welker. “Guests enjoy it as part of the shopping experience. When we first started testing it and asking guests what they think and feel, some of them even wondered if we had it there before.”
Choosing the right royalty free music for your retail space is a challenge, but we recommend testing it during your vital shopping hours with your target customers. Play around with different types of music, talk to your shoppers, and mold your track list into the overall shopping experience. In order to play music in your retail space, you need to make sure it is licensed. Luckily you can do that without having to be spent more than required
Background Music for Film
Music is emotional and certain sounds can help communicate a feeling or anticipate better than dialogue. In the original Star Wars trilogy, the first time in each film when Darth Vader is introduced to the audiences, we hear John Williams’ “The Imperial March”. Right away we know who the antagonist is in the story and what to expect from the character. This choice of music sets the environment in addition to driving the story for the observers.
A good tip when deciding where to use music is to make use of storyboards. With scenes that tend to drag or are out of place, consider marking those cards with tracks or music descriptors. To learn further about storyboards check out this great resource along with some free templates to download.
Background Music for Marketing Videos
With lot of brands seeing a better ROI in online video compared to traditional online advertising content, there has been an inflow in the demand by companies for video content that not only converts one time observers into customers but also captures their brand.
Consumers are 64% to 85% more likely to buy after watching a product video.
There are plenty of cost effective applications and tools that allow you to produce compelling marketing videos without any outside help. If your budget allows you to hire freelance designers or agencies, endless online communities have come out for you to source help from. Although the barrier of entry to video is easier, creating a polished video that is effective and compelling is still no easy task. One of the best ways to get to that finished product is using background music that bound your product or service as well as your brand.
When choosing royalty free background music for your video, keep in mind – The music should be subtle, yet distinguishable, avoid music with many breaks…breaks in music equal breaks in attention.
Make your music free online around the video, not the other way around.
Choose a song or type of sound that you want before you start looking…if you want the music to feel like an Aerosmith song, stick with that and don’t settle.
Background music is what separates motion pictures from student films. Rather than buying everything online, it keeps people shopping in stores. It is what makes you tear up when you stumble upon the Adopt a Pet commercial when flipping the channels on the television.
Browse all of our collections now at Beatoven, start forming your own lists, and do it all without ripping through your budget.
